In Loving Memory of Zahra Khan (BSc 2015)
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It is with profound sorrow that we share the passing of Zahra Khan (BSc 2015), who bravely battled breast cancer. A 2015 graduate of LUMS, Zahra earned her degree in Political Science before embarking on a dynamic career in strategy and advertising, working with JWT and Grey in both Pakistan and Bangkok.
Her entrepreneurial spirit came to life through No Nonsense Cheesecake, the homegrown venture she started almost on a whim. Rooted in simplicity yet bursting with flavour, the brand quickly became quickly viral across Pakistan. Zahra’s mantra of “less is more” shaped her approach to business, marriage, and life, a philosophy she openly shared in interviews and podcasts.
Diagnosed with Stage 2 breast cancer in early 2022, Zahra underwent 16 rounds of chemotherapy, a double mastectomy, and 19 sessions of radiation. She documented her experience with extraordinary honesty on her social media, raising vital awareness about breast cancer, the importance of early detection, BRCA gene testing, spirituality and the power of community support.
Zahra’s courage extended beyond medical treatments. She used her voice to reduce the stigma around breast cancer in Pakistan, sharing details rarely addressed in mainstream awareness campaigns. Through her vulnerability and resilience, she made difficult conversations both accessible and constructive.
Her legacy is one of strength, compassion, and authenticity. She turned a simple home-based business into a viral brand, faced her illness publicly to encourage others, and embodied a kind of leadership defined by sweetness, fearlessness, unwavering and unwavering resolve.
Our hearts go out to Zahra’s family, friends, and everyone whose life she touched. May she rest in peace, and may her journey continue to inspire light, love, and awareness in her memory.
Inna lillahi wa inna ilayhi raji’un.
Surely we belong to Allah and to Him shall we return.
